Charlotte PPC Agency

Pay Per Click or paid search is a vital digital marketing strategy as it makes sure your website ranks high on search engine results, increasing your visibility and leads. Call our Charlotte PPC Agency today.

Pay Per Click, often known as PPC or paid search, is a crucial tactic for boosting customer awareness of and interest in your Charlotte business. Because you're essentially paying for a spot at the top of search engine rankings when potential consumers or clients input specific keywords into Google and other search engines, paid search can produce rapid wins for your business in terms of increasing your exposure and leads. Google Ads, Facebook Ads, Yelp Ads, and other platforms are examples of paid search. Although efforts in organic search and paid search complement one another, it's crucial to have both.

While Organic Search is often free, you want to make sure you're dealing with Paid Search experts like Epitome Digital Marketing when you're paying someone on a monthly basis to manage your Paid Search accounts. In addition to making you more visible and increasing your lead generation with PPC, our Charlotte PPC Agency professionals will make sure that your efforts are optimized to prevent you from overpaying for the traffic you will receive.

Paid Search Benefits

Cost Effective

PPC can be cost effective since you only pay for your ads when someone sees them in search engine results.

Quick Wins

With paid search, you can rank for certain keywords quicker depending on how much you put into your ad budget.

Measured Results

PPC results are easily measured with a set of stats and enable you to easily track your return on investment (ROI).

Easily Integrated

Charlotte Paid Search is easily integrated into other forms of marketing and goes hand-in-hand with organic SEO efforts.

Targeting Options

Paid Search also allows you to have access to a range of targeting options, letting you focus more on who sees your ads.

A/B Testing

With PPC, you can create different ads that show to different groups of people to properly test what is working and what isn't.

How Can You Benefit From PPC Ads?

Paid search ads are quite common marketing tactics used by advertisers to draw in a specific audience by turning up in pertinent search results.

These advertisements can be found on social media sites like Facebook, which have billions of active daily users, as well as search engines like Google. As a result, you may quickly assist a company in reaching its intended market. With the use of its Google Ads platform, which enables marketers to use their ad network to target online visitors, Google generated about US $146.92 billion in advertising income in 2020.

Pay-per-click advertising may greatly benefit all types of businesses, whether they are new or established, and Epitome Digital Marketing can assist you in doing this. With customized PPC ads, we help you outperform your competitors by raising brand awareness and, eventually, your consumer base.

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Pay Per Click Advertising: What Is It?

Pay-per-click marketing is an internet business concept that displays pertinent ads on social networking sites or search engines. Only when a user clicks on the advertisement and navigates to your landing page do you have to pay for it. There are many different PPC ad types, but display and remarketing ads are the most popular (banner ads). With PPC advertising, Epitome Digital Marketing may support the expansion of your clientele and earnings.

Paid Search Can Help Your Business, And We Can Help

Here are a few ways we may assist you in maximizing the results of your sponsored search campaigns:

An Economical Marketing Strategy

Even though you pay for each click, paid searches are nonetheless economical, which may seem ironic. We assist you in coming up with techniques that can both assess your development and target your appropriate audience.

If you are a small business with a tight budget wanting to invest in paid advertisements, you may let us know what it is, and we'll make sure the campaign tactics we develop don't go over it. We make sure you receive the best ROI for your money!

Charlotte PPC Services Can Improve Your Qualified Leads

Pay-per-click marketing, especially for small businesses, can increase the number of leads that websites receive. Our Charlotte PPC agency makes sure that you receive pertinent leads that are interested in your company, increasing the quality of visitors to your website. With the aid of our techniques, you may be certain that you'll attract visitors who are more likely to become clients.

Measure the success of your campaigns with measurable outcomes

Through pay-per-click marketing, we can ensure that you can measure the effectiveness of your campaign in a number of different ways, including:

  • Cost per click
  • Number of clicks
  • Number of sales

We assist you in assessing your performance in the marketing campaigns and areas for improvement using these metrics.

Gain Quick Access to SEO

PPC advertisements enable speedy entry into the SEO scene, but SEO initiatives typically take months to establish and generate visitors. You may reach out to those who aren't familiar with your business and expand your consumer base without expending a lot of time or money by using our Charlotte PPC Agency services.

Charlotte PPC Services for Facebook Paid Ads

Facebook is incredibly popular across all demographics, providing you with a vast platform to connect with your target market. Many companies run entirely on Facebook, and they rely on Facebook advertising to grow their customer bases.

Our PPC specialists use your target audience's profile information, geography, and demographics to build and manage Facebook ad campaigns. These PPC advertising also assist you in evaluating the success of your campaign to determine whether it achieves your corporate objectives.

We can assist you with maximizing the reach of Facebook advertisements to raise brand recognition, lead generation, website traffic, client interaction, content reach, and event awareness.

Paid Ad Services by Google

Google is a key target platform because billions of people use it daily to conduct searches. In addition, Google has an auction-based paid advertising platform called Google Ads. There is an auction mechanism that runs every time a user searches a term.

Our PPC experts make sure you maximize your bid amount, maintain a high Quality Score for ideal ad positioning, and prevail in the Google Ads auction. Additionally, we assist you in using Google pay-per-click marketing to increase revenue and attract quality website traffic.

How Can Your Client Base Expand With Our Charlotte PPC Agency?

At Epitome Digital Marketing, we make sure that the objectives of our sponsored search marketing services for your company align with your goals. We adapt our services and strategies to your company's demands by fusing our decades of experience with contemporary methods.

To find out which tactics are effective for your company and any potential problems, our Charlotte paid search experts conduct a thorough PPC audit. Additionally, we give you in-depth reports on all campaign updates, keyword rankings, Google Analytics findings, and overall campaign performance. You can view our client dashboard to keep track on the status of your campaign in real time.

You can be confident that collaborating with our Charlotte PPC Agency will significantly improve your marketing efforts and spur business growth because we are professionals in offering pay-per-click advertising.

Charlotte PPC Services


You can have the most well written and well optimized ads, but they will not produce results unless you have correctly performed keyword research. Correctly performed keyword research will ensure that the right people are targeted on search engines to produce the best ROI for your paid search campaigns.


You're probably already busy enough as an owner with running your business and helping it grow. Or maybe you're a member of the team that already has a lot on their plate. Rest assured that your PPC campaigns are in good hands by letting our Charlotte PPC experts handle your paid search campaigns.


Organic SEO strategies are not always enough to bring in the leads you need to grow your business. Paid advertising can be a lot more targeted and bring you in more qualified leads and much faster. Our pay-per-click marketing strategies are backed by our team's decade plus of experience in paid search.


Getting leads onto your landing pages is one thing, but creating landing pages that actually convert them into paying customers is another. Our landing pages are built with both speed and conversion in mind to maximize your ROI. Our website experts produce work that has been described as "clean and professional".


A properly optimized paid search campaign isn't simply created, turned on, and then left alone. Our Charlotte PPC experts ensure that proper testing is done to maximize the ROI on your campaigns since the last thing we want to do is to waste your money. Our team will help you manage your advertising costs effectively.


Conversion Rate Optimization or CRO is vital to any paid search campaign. Our Charlotte PPC company works hard to ensure that you see the highest conversion rate possible on all of your paid search campaigns. Proper CRO can lead to increased revenue for each person who visits your website.

Hire Charlotte PPC Agency

A Paid Search campaign that is not properly optimized can easily drain your marketing budget while producing less than satisfactory results. Make sure to hire a Paid Search Agency like Epitome Digital Marketing who are experts at PPC! Get in touch with us today!

Why Choose Us For Your Digital Marketing Needs

Honest & Trustworthy

Our team is honest and trustworthy. We will always be up front with you on whether or not something can be done. If an idea sounds like it will not work or could be damaging to your business, we will let you know along with alternatives.

Top Notch Communication

At Epitome Digital Marketing, we pride ourselves on our communication. We will keep you up-to-date on projects and how things are going. We always make sure to thoroughly explain things to ensure that you have no questions about the project.

We Succeed When You Succeed

We don’t succeed until you succeed. Your company is not just another company putting money in our pockets. We consider ourselves a success when you achieve your business goals. Our goal is to grow and become more successful with you.

Superb Attention To Detail

We pride ourselves on our attention to detail. Many marketing agencies will just do the given task and don’t pay attention to any issues that may arise. We work proactively so as to avoid any issues that may be damaging to your business.

We Are Always Learning

We are never satisfied with our level of knowledge in the various areas of marketing. We are always eager to learn new strategies and come up with new services to offer you to continue to help your business reach its goals and become more successful.

Team Player

Our team is made up of people with a team player mentality. We work great not only amongst ourselves, but also with other teams as well. If your business requires that we work with multiple people at your company, we are happy to do this and work with your team.

Our Clients Love Us!

We can tell you all day how awesome we are, but the best way to judge a digital marketing agency is by what their clients have to say about their work. So check out some of the great testimonials our clients have given about what it's like to work with Epitome Digital Marketing!

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Frequently Asked Questions

If you have some questions, please check out these common questions below. You can also check our main Frequently Asked Questions page which has questions for all of our services here at Epitome Digital Marketing. Finally, if you can’t find your questions there either, you can fill out the form on our Contact page to ask us anything else.

There is no set amount you have to spend on pay-per-click or paid search, but with nearly all forms of marketing, the more money you put into it, the faster and better your results will be.

Our paid search management fee is determined by your ad spend and you will be informed of how much our management fee will be before you sign any contracts.

The ROI and results you will get are determined by a number of factors: your ad spend, how competitive the keywords are that you want, the level of competition in your industry or niche, and more! Your expectations of what your results should be are also a factor as well. We look at paid search analytics and what the competition is doing to adjust your paid search accounts each month to optimize them to get you the best ROI possible.

No, you don't necessarily need to have paid search ads for your business. They are not a required form of marketing, but they do greatly increase the chances of potential customers finding your business. The odds are pretty high that at least a couple of your local competition are already paying for them. And if they are not, this instantly gives you an advantage over the competition.

Organic search are SEO tactics used mainly on your website that don't required paid ads to bring in traffic. You do not need to choose between the two, but organic SEO tactics are a very important foundation for paid search. Check out this awesome article we wrote on the subject of organic vs. paid search.

Odds are your competitors are bidding on your brand name to make sure they show up as an alternative to using your services in case anyone tries to search for your business.

If you have any other questions that were not found in the above answers, then please fill out our form on our Contact page.

Check out our work for yourself to see the high quality work that comes with hiring Epitome Digital Marketing for your digital marketing needs.

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