Website Audit

SEO stands for Search Engine Optimization. It is the process of optimizing for search engines.

The purpose of a Website Audit is to look for weaknesses in your business’ SEO strategy. It helps you to identify what areas of your website’s SEO you need to improve upon to gain more clients or customers.

Yes, your website periodically needs a Wesite Audit to make sure your SEO strategy is on track.

The length of time for a Website Audit to take depends on how many issues it finds. It can usually take up to a few hours to fully perform a Website Audit.

Yes, we can make your website faster. If you’re not sure how fast your website is, you can go to Google PageSpeed or GTMetrix. These tools can show you how fast or slow your website is and can give you an idea of what is slowing it down. If the explanation of what you can do to speed up your website is too technical for you or you just don’t know how to do what it’s telling you to do, Epitome Digital Marketing can help you out. If you need help with speeding up your website, let us know through the form on our Contact page.

Yes, page load speed is very important. Who wants to try and use a slow website? Most visitors will only have enough patience for around 10 seconds or less. If your website hasn’t loaded during that time, odds are you’ve just lost a potential client or customer.

Yes, your search engine ranking will be harmed by a website that isn't mobile-friendly. Since 2015, Google has been showing favor in search engine results to sites that are mobile friendly versus those who are not. Odds are when people do find your website, if they’re on a mobile device and your website isn’t mobile friendly, you’ll lose out on potential clients or customers. As society starts using mobile devices more and more, a business who does not have a mobile friendly website will fall further and further behind.

Keywords are words or phrases that people type into search engines that are used to find websites in search engine results. Having high quality and relevant keywords that pertain to the topic of your page or business on the pages of your website will help you show up in results.

To get your business to appear on Google Maps, you need to set up a Google My Business account and fill out all necessary information. At some point during the process you will be given the option to verify that you own the business. This is typically done with a postcard sent to your company’s physical location with a verification code. Once entered, your business name will appear at your location on Google Maps. People will also be able to search for your business name on Google Maps as well.

Reviews are very important for SEO as a good review causes the people reading them to trust your business more for the services you provide or the products you’re selling.

To properly handle negative reviews, you should try and get in touch with the person behind the negative review and find out what you can do to make them happy. While you cannot make everyone happy, sometimes even the smallest effort can turn a negative review into a positive one. Plus if they do change their review to a positive one, they will oftentimes note how you resolved their issues promptly.

Google Analytics is a free tool dedicated to showing you how many visitors come to your website, how they found you, where they went once they did find you, plus breaking down the demographics of your visitors.

If you have any other questions that were not found in the above answers, then please fill out our form on our Contact page.