7 Best Tools to Improve Local Search Rankings

In today's edition of Digital Marketing Mastery, we talk about 7 of the best tools your business can use to improve local search rankings.

Figuring on your own how to improve your search engine ranking can be hectic and time-consuming. Thus, it makes better sense to use optimization tools instead. Google evaluates and ranks a website using secret algorithms. Every time the algorithm updates, it changes a website's ranking on the search engine results page (SERP).

And these rankings differ from one location to the next, depending on the traffic you want to target. Besides employing generic SEO tactics, you should also focus on local SEO practices to rank within a particular region.

For instance, a pizzeria in NYC would not want to rank in LA; likewise, a Brooklyn-based shoe shop serving a local clientele may have no benefit from ranking in Canada.

There are plenty of local SEO tools available on the digital grid, which you can use to do local search engine optimization.

But first, create a Google Business Profile, get registered, and enhance your digital presence. This straightforward platform directs users towards you if they are in proximity and are searching for products and services you deal in.

Along with a stellar Google Business Profile, use the following tools to skyrocket your local SEO initiatives.

1. Ahrefs

Ahrefs is the most popular local SEO marketing service online, which provides excellent features useful for your website's local search engine optimization. For instance, its free site audit feature crawls through your website and provides an SEO health score along with all current SEO issues you should address. Once the tool is done finding errors, it will give suggestions on resolving them.

Another notable feature of Ahrefs is the keyword explorer, which helps you find the right keyword for on-page SEO. If you target those, your website will have a better chance of ranking locally. This is why many Local SEO experts prefer Ahrefs' local SEO packages.

Ahrefs' Rank Tracker feature allows you to track your website's rank and links attached to it. You also gain insights into your competitors, and mimicking their link-building strategy can help you surpass them on SERPs.

2. Google Search Console

Google search console is a free tool offered to anyone with a website. It lets you make use of local search engine optimization tactics to track your website's ranking on SERPs and create other performance reports. Initially, the Google Search Console requires verification of your website, and this can be done by adding code to your website.

Also, on this platform, you can highlight if you want to target a particular location or not.

It is an essential SEO tool that can help index web pages. New websites benefit from this tool as it shows them how different visitors and Google view their website. Also, you control which pages Google should crawl and which should not be indexed.

3. Answer The Public

Answer The Public is a unique tool that helps you write blogs revolving around your targeted keywords. Enter a keyword in Answer the public and find many relevant suggestions for topics you can write on, which are being actively searched by people.

Let's suppose your keyword is "digital marketing". Enter the keyword and related keywords, questions, and other suggestions.

Basically, it gathers and returns with various questions (related to your search term) raised by people from around the world.

SEO experts use this tool to get new ideas for creating valuable content within which they add internal and external links to rank better.

4. SEMRush

SEMRush is a popular tool used by local SEO experts. It is easy to use and comes packed with various features that are pretty beneficial for website owners.

They offer A to Z services, from keyword research to marketing analysis and more. The prominent feature of this tool is that it gives a detailed insight into your SERP ranking. 

Not only that, this tool offers recommendations on how to better approach local search engine optimization by checking out competitors and the backlinks and keywords they are using. With this tool at your disposal, you can discover top-performing keywords your competitor is using and make them a part of your SEO strategy.

Also, the reason your rivals currently trump you in rankings may be that they have a stronger link profile. SEMRush tells you where their links are coming from, how authoritative they are, and gives you an idea if you can mimic their strategy.

Search traffic is another critical factor, and thanks to SEMRush, we can identify from where the majority of our traffic is coming and whether it is organic or paid.

5. KWFinder

Getting the correct keyword for your website can be a struggle for many. We need to find keywords with high search volumes and low difficulty levels. KWFinder is one such tool known and loved by local SEO experts for its accuracy when returning with relevant keyword suggestions, their search volumes, and difficulty. 

The best part is that these metrics are location-based; a keyword might be difficult to aim for in one location, whereas its difficulty level may be low in another.

This tool's rank tracker feature helps you track your position and gives an idea of how you can improve it.

6. GrowthBar

GrowthBar is an SEO tool that helps perform keyword research, track ranking, and conducts competitor analysis. You can install it as a Chrome extension. 

The notable feature of this tool is that it allows you to conduct research directly from google for any website, giving you a significant edge over your competitors.

GrowthBar is better suited to find paid and free keywords that can improve your SEO initiatives and help you do better when running PPC campaigns.

7. WooRank

This SEO tool assists marketers in getting in-depth SEO analysis and opportunities to improve rankings. WooRank also analyzes existing SEO, SMM, and SEM strategies, giving you a recipe to garner more promising results.

WooRank makes the reporting part easy for users by dividing it into smaller, easy-to-understand portions. It provides a comprehensive marketing checklist that recommends tasks one can complete to improve rankings.

WooRank also allows you to measure your existing SEO campaigns and analyze them against your set goals.

Also, mobile optimization is essential in today's day and age as more and more people are using smartphones to browse, and it provides optimization strategies for it. 


Without a proper SEO optimization strategy, you will struggle to rank your website. Tracking and optimizing all SEO elements is difficult for anyone, and you can miss important details.

SEO tools are necessary to rank your website, and every search engine marketing expert uses them to improve rankings, track website traffic, conduct competitor analysis, etc.

Let Epitome Digital Marketing help fulfill your local SEO needs. Our experts will ensure that you land with qualified local leads who are compelled to hit the CTA. 

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