How To Increase Your Facebook Followers And Improve Engagement

In today's edition of Digital Marketing Mastery, we discuss how you can increase your Facebook followers and improve your engagement.

Social media plays a significant role in an individual's life, both personally and professionally. It is an effective marketing tool that enables people from diverse areas to stay in touch.

With over 1.56 billion active users daily, Facebook is the biggest online platform. Facebook followers can drastically extend someone's exposure to influence.

Keeping the above stats in mind, one can imagine the social influence attainable through Facebook regarding marketing, referrals, reputation, eCommerce business, brand awareness, and much more.

Having followers on Facebook enables a business or brand to appear extremely trustworthy and authoritative. Those thinking of building a brand on Facebook know how hard it is to have an authentic and relevant online appearance. To do so, one must understand what Facebook followers are and what makes them so important.

The follower count typically provides you with an overview of your brand awareness and reach on any social media platform. According to a survey, Facebook has remained the single most effective and comprehensive social media marketing platform.

We know that buying them doesn't really help because they never transition to engagement. However, we all know that most marketers have experienced a significant decline in Facebook's organic reach. So, how to increase Facebook followers?

In this article, we're going to explain some critical steps to improve your Facebook performance to get more followers, increase engagement, and get a higher conversion rate organically.

Organic Tricks And Tips On How To Get Facebook Followers

There are a few simple ways to increase your Facebook follower count organically:

1. Plan Out Your Facebook Marketing Strategy

Having a marketing strategy helps you streamline your efforts to attract followers. Having a Facebook social media business page allows you to post photos and videos now and then. In fact, the first step to getting more Facebook followers is planning out a social media strategy.

A robust social media strategy provides the marketing team with the right direction to create new and practical ideas with adherence to current market trends. Developing answers to the following questions can help you assess your online performance when creating a plan.

  • What does the audience want to see?
  • What is the goal of this strategy?
  • What tactics and methods are your competitors using on Facebook?
  • What are the latest topics and trends in the market?

Once you've developed a clear approach to your marketing strategy, it becomes easy to explore and implement the growth and engagement methods to increase the number of followers.

2. Post Directly To Facebook

One major mistake a marketer makes when looking to increase followers on Facebook is using plugins or tools for scheduling Facebook posting.

Anyone who wants to get extended reach should post directly on Facebook. This doesn't mean using tools or plugins like Buffer etc., to schedule the posts.

Avoid sharing videos or photos from different sources or links. Uploading content straight from a device can help you quickly reach the targeted audience.

Moreover, Facebook offers personalized tools that allow you to schedule posts for a later time.

3. Host Giveaways

An effective way to encourage people to keep seeing your post is to engage and interact with them. If you engage with your audience daily or monthly, your page is more likely to appear in their newsfeed.

Another way to boost engagement and increase followers on Facebook is with an offer. Hosting giveaways can be a budget-friendly and efficient way to build brand awareness and lure new audiences to your Facebook page.

To maximize the effectiveness of your giveaway, set out some rules and terms that encourage the audience to participate. For instance, a visitor has to tag one user and ask them to follow you to qualify for a giveaway. By doing so, you're increasing your following base as well as building brand awareness.

4. Interact With The Audience

Online users, particularly Facebook followers, like to be seen and heard by their brands. As a brand, your business page on Facebook should interact with followers regularly. It encourages them to engage and buy more frequently.

There are several ways you can interact, such as; answering their queries on direct messages, responding to a comment under your posts, or sharing the content they have tagged you on.

Interactions like these boost organic engagement and build brand authority and loyalty. It cultivates a sense of trust between the consumer and brand. It encourages a consumer that they are going to be heard, which builds loyalty.

5. Use Hashtags

Using hashtags in your Facebook posts is a great way to discover diverse audiences and reach the targeted audience.

You can incorporate different niche and trendy hashtags in your posts, but make sure they are relevant as they are an excellent tool for discoverability.


The road to increasing followers on Facebook is no walk in the park. However, with proper assistance from Epitome Digital Marketing, you can catch your audience's attention.

So help your business today by reaching out to Epitome Digital Marketing. We have all the techniques to help you boost engagement and find convertible leads; go through our list of services and see how we can help you!

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