Get Found Locally: Google Business Profile Optimization
Unlock the full potential of your local business with our expert Google Business Profile Optimization service. We ensure your profile stands out, driving more traffic and attracting the right customers to your doorstep.
How Our Service Helps
Businesses with optimized Google Business Profiles are 70% more likely to attract local visits from customers.
An optimized Google Business Profile can result in a 50% increase in the likelihood of a purchase.
78% of local mobile searches result in an offline purchase within 24 hours when businesses have a fully optimized Google Business Profile.
Google Business Profiles that are optimized receive 42% more direction requests for their location.
Businesses with optimized profiles see a 29% increase in click-through rates to their website.
How Our Google Business Profile Optimization Service Works
Optimizing a Google Business Profile involves several key steps to enhance your local visibility and attract more customers.
Claim and Verify Your Business
Start by claiming your business on Google and completing the verification process to ensure that you have control over your profile.
Complete Your Profile Information
Fill out all relevant details, including your business name, address, phone number, website, hours of operation, and categories. Make sure the information is accurate and consistent across all platforms.
Add High-Quality Photos and Videos
Upload high-resolution images and videos that showcase your products, services, and business environment. Visual content helps attract more attention and gives potential customers a better sense of what to expect.
Write a Compelling Business Description
Craft a detailed and engaging description of your business, highlighting your unique selling points, products, services, and mission. Use relevant keywords to improve search visibility.
Collect and Respond to Reviews
Encourage satisfied customers to leave positive reviews on your profile. Respond to all reviews, both positive and negative, to show that you value customer feedback and are committed to providing excellent service.
Regularly Update Your Business Profile
Keep your profile up to date with the latest information, promotions, events, and changes in hours or services. Regular updates signal to Google and customers that your business is active and engaged.
Google Business Profile Optimization:
Why It's Important For Your Business
Packages & Pricing
Profile Setup
$449 / Location
- Profile Creation
- Profile Claiming
- Profile Verification
- Profile Optimization
- Image and Video Uploads
- Two Google Posts for the month added to your profile
- 10 Questions & Answers added to your profile
Profile Optimization
$449 / Location
- Baseline Performance Evaluation Report
- Profile Audit
- Geogrid Keyword Rankings Report
- Profile Scorecard
- Profile Optimization
- Image and Video Uploads Optimization
- Two Google Posts for the month added to your profile
- 10 Questions & Answers added to your profile
Best Value
Profile Management
$599 / Month
- Profile Monitoring
- Profile Information Changes
- 2 Weekly promotional posts
- Review Management
- 25 Citations per month
- New products or services
- New Questions and Answers
- Image and Video Uploads
- Competitor Spam Check
- Geogrid Keyword Ranking Report
- Monthly Performance Report
Profile Support
$299 / Incident
- Account or Listing Recovery
- Account Suspension
- Verification Delays
- Duplicate Listings
- One-Time Profile Updates
- Malicious Profile Edits
What Kind Of Businesses Need Maps
A Google Business Profile is essential for any business looking to enhance its online presence and attract local customers. While the following list highlights just a few types of businesses that can benefit from a Google Business Profile, EVERY business, regardless of industry, can benefit from having a well-optimized profile. This powerful tool helps businesses of all kinds connect with customers, build credibility, and drive growth.
Restaurants and Cafés
Retail Stores
Medical and Dental Practices
Law Firms and Legal Services
Home Services
Fitness Centers and Gyms
Real Estate Agencies
Beauty and Wellness
Google Business Profile Optimization Advantages
Optimizing your Google My Business profile offers numerous advantages that can significantly boost your business's online presence and customer engagement. By leveraging the power of this free tool, you can enhance your local visibility, build credibility, and drive more traffic to your website. Here are five key benefits of optimizing your Google My Business profile
Enhanced Local Visibility
Optimizing your Google My Business profile increases your chances of appearing in local search results and Google Maps, making it easier for potential customers in your area to find and choose your business.
Improved Engagement
A well-optimized profile with accurate information, high-quality images, and engaging descriptions attracts more attention and encourages customer interactions, such as calls, visits, and messages.
Higher Trust and Credibility
An up-to-date and informative profile builds trust with potential customers. Positive reviews and responsive management of feedback further enhance your business's credibility and reputation.
Increased Website Traffic and Sales
By providing essential information and clear calls to action, an optimized profile can drive more traffic to your website and convert online searches into actual sales and visits.
Valuable Insights and Analytics
Google My Business provides detailed insights into how customers find and interact with your profile, allowing you to understand their behavior, track performance, and make informed decisions to improve your marketing strategies.
Case Study: Transforming a Local Plumbing Company
Client Overview
A local plumbing company approached Epitome Digital Marketing with a vision: to completely revamp their website, attract more customers, and significantly grow their business. They were searching for a marketing agency that could deliver a great return on investment (ROI) and provide excellent customer service.
Why They Chose Epitome Digital Marketing
The plumbing company selected Epitome Digital Marketing due to our superior customer service, our expertise in building clean, beautiful, and engaging websites, and our commitment to helping businesses exceed their growth expectations.
Our Strategy
Website Revamp and SEO Optimization
We rebuilt their website from the ground up, focusing on optimized content and user experience. Our strategy included:
- SEO Campaigns: We launched multiple SEO campaigns, writing blogs every two weeks and creating daily social media posts. We also optimized landing pages for each of their services and created city pages to ensure they ranked for "city + keyword" searches.
- Content Creation: Regular blog posts and social media updates kept their audience engaged and informed.
- Landing Pages: Each service had a dedicated, optimized landing page to attract and convert visitors.
Paid Search Campaigns
To reach relevant local customers, we implemented paid search campaigns on both Facebook and Google. This targeted approach ensured their advertisements reached the right audience at the right time.
Email Marketing
We executed email campaigns to boost engagement and attract new customers. These campaigns were designed to nurture leads and convert them into loyal clients.
Google Business Profile and Citation Campaigns
We optimized their Google Business Profile and carried out multiple citation campaigns, ensuring their Name, Address, and Phone number (NAP) information was consistent across all platforms. This enhanced their local search visibility and credibility.
Review Management
To enhance their online reputation, we focused on generating more reviews from satisfied customers. We also ensured that all reviews, both positive and negative, received timely responses, demonstrating their commitment to customer satisfaction.
Community Engagement
We encouraged the plumbing company to get more involved in their local community. As a result, they joined the local chamber of commerce in several counties they served, boosting their local presence and credibility.
Results and Impact
When the plumbing company first partnered with us, they served one whole county and another partial county. After a little more than a year of implementing our digital marketing strategies, they experienced remarkable growth:
- Service Area Expansion: They now serve two whole counties and four partial counties.
- Business Growth: They opened a second office location and more than doubled their team size.
- Increased Visibility and Customer Base: The comprehensive marketing efforts led to a significant increase in website traffic, customer inquiries, and overall business growth.
Conclusion
Epitome Digital Marketing's tailored approach and commitment to excellence transformed a local plumbing company into a thriving business with an expanded service area and a growing team. Our strategic digital marketing efforts delivered outstanding results, showcasing the power of a well-executed online presence and community engagement.
Frequently Asked Questions
If you have some questions, please check out these common questions below. Finally, if you can’t find your questions there either, you can fill out the form on our Contact page to ask us anything else.
Optimizing your profile increases your business's visibility in local searches, helps attract more customers, and improves your credibility and reputation online.
Yes, service-area businesses that do not have a physical storefront can still create and optimize a Google Business Profile by specifying the areas they serve.
It helps by making your business more discoverable, encouraging customer engagement, and providing valuable insights into customer behavior and preferences.
Yes, an optimized profile can drive more traffic to your website, indirectly boosting your website's search ranking through increased user engagement and relevance.
Include your business name, address, phone number, website, hours of operation, business description, photos, and any relevant updates or promotions.
You can encourage reviews by asking satisfied customers to leave feedback, providing excellent service, and making the review process easy with direct links or reminders.
Regularly update your profile with any changes in hours, services, promotions, or photos to keep it current and engaging for potential customers.
Upload high-quality images of your storefront, products, services, staff, and any events or special promotions to give potential customers a clear and attractive visual of your business.
Yes, you can manage multiple locations by creating separate profiles for each location and ensuring that each profile is accurately and consistently optimized.
Respond to negative reviews professionally and promptly, addressing the customer's concerns and demonstrating your commitment to resolving any issues and providing excellent service. This has an increased chance of turning the negative review into a positive review.
Our Clients Love Us!
We can tell you all day how awesome we are, but the best way to judge a digital marketing agency is by what their clients have to say about their work. So check out some of the great testimonials our clients have given about what it's like to work with Epitome Digital Marketing!
When we had our business Michael was always there to help us with any questions about our website and emails received from clients. He also gave us great advice for advertising skills and working on Facebook/Instagram platforms.
Lindsay Morton
Mikey has been a pleasure to work with as he designed my website. He would always ensure that you as a customer were 1000% satisfied with the results. Mikey never took criticism personally as he pleased for it to ensure he provided the needs you wanted as a business. As a business owner, I enjoy Mikey checking in monthly to make recommendations and suggestions on how your website can generate more traffic to specific areas and the community you serve. Whenever anyone asks the general public who can create and design websites, I always tell them to contact Designs By Mikey! This is a person who is passionate and cares about his work. Thank you Mikey for all you do! You’re awesome!
Kyle Kiser
Mikey is absolutely fabulous! He is very easy to reach and so helpful when it comes to changes that need to be made on as well as in the process of managing our website. He keeps up with things we forget to track! Cant go wrong with Mikey! 🙂
Ashtin Dicochea
Mikey is great to work with. He is always just a phone call away and steps in quickly with whatever it is we need done. Very professional. Would highly recommend.
Megan Elliott
I recommend Designs by Mikey. Mikey is thorough and fast. Very quick responses and high-quality work.
Richard McSwain
Mikey did an excellent job designing our posters and playbills for the most recent production of our local theatre company. He was communicative, prompt and reasonably priced. Highly recommend him.
Lee Blackwell
Featured On
Epitome Digital Marketing has been recognized as a leader in the digital marketing industry. Check out some of our awards.
Elevate Your Online Presence with Epitome Digital Marketing
A Paid Search campaign that is not properly optimized can easily drain your marketing budget while producing less than satisfactory results. Make sure to hire a Paid Search Agency like Epitome Digital Marketing who are experts at PPC! Get in touch with us today!
Organizations We Support
Epitome Digital Marketing not only enjoys helping our clients’ businesses grow, we also enjoy being part of their local communities. We are members of the following organizations and work closely with them to serve our community.
